In the new economy, the life of the average consumer is marked by a series of financial hurdles that require immediate solutions.The great stress for most consumers is the tremendous insecurity of operating without any kind of safety net.

Essential Lending exists to eliminate that stress for our customers. With our loans, we aim to carve out a brand new territory in the short-term lending space where the products we offer actually help establish a launch pad from which our clients can grow and build a new financial life built on security and stability.

When a young couple takes out a loan to buy their first home together, we don’t treat it as a setback but as a celebration, an opportunity for them to build equity, gain traction, to build a new financial life step by step.

We at Essential Lending wondered why loans offered for short-term needs couldn’t offer the same types of advantages as those offered for long-term purchases. Why couldn’t they be opportunities instead of obstacles? So we went about figuring out how to transform that notion into a reality.

What we’ve come up with is a line of lending products for the emerging credit consumer that, when leveraged as we hope they will be, turn short-term needs into a brighter financial future.